Dandy: royals by Dandy

The work

Festive, with a haveli for a set

Dandy Designs has made menswear in Pakistan since 1979: shalwar kameez, waistcoats and matched sets. Royals by Dandy is the Festive Edit, and the campaign gives it a setting to match: painted doors, carved screens, tiled courtyards and warm afternoon light.

The same location runs from the hero banners to every product shot, so a customer who clicks through from the campaign lands in the same world, down to the door behind the model.

“Our brand’s online presence is now sleek, sophisticated and resonating with our clientele. Engagement has skyrocketed, sales have soared.”

Dandy Designs, CEO

What we did

• Campaign concept and art direction
• Campaign film and stills
• Website and e-commerce experience
• Social media and digital marketing