Beige: the city in layers

The work

A season told on the street

Beige sells contemporary western wear for women, men and kids, alongside its own fragrances. For Fall Winter ’26/27 the season is called The City in Layers, and the campaign takes the collection out of the studio and into the city: buses, colonnades, railings and streets after dark.

The film opens the homepage, and the same story carries through the category banners and the lookbook, so the store reads as one campaign from the first frame to the product page.

“Infinity Media understands the nuances of luxury branding and delivered exceptional service, always going above and beyond.”

Beige, Owner

What we did

• Campaign concept and art direction
• Campaign film and stills
• Website and e-commerce experience
• Social media and digital marketing